Music licensing describes the use of copyrighted music, making sure the owners of the music get paid when it is used. Purchase of a licence will be for a specified use, for example; "music featured underneath a sixty second car advertisement for broadcast on TV in the UK..." Clients have limited rights to use the work without a separate agreement.
What is "The River"
Hey everybody its Becca, James and Corinna from Echo Music Licensing and here I'm going to run down the journey of a song from artist to commercial. And most importantly who gets paid, when and why... Or as we like to call it ... "the River" ....after all we're all lovely people but that's WHY we're all here right